Appeal
Earned every click. The official quote: 'Every Click gives you MORE Appeal'. Appeal funds hammer upgrades, which raise Appeal per click - the compounding engine of the whole game.
Every named currency and upgrade in +1 Mog Evolution: Appeal, Wins, the hammer chain and Bonesmash - with the official quotes and a checked date.
The official description names two currencies - Appeal (earned every click) and Wins (earned from play) - plus the hammer upgrade chain, where Bonesmash is the one named tier.
Use these notes while you play, then follow the related pages for codes, rankings, tools, or route-specific help.
Earned every click. The official quote: 'Every Click gives you MORE Appeal'. Appeal funds hammer upgrades, which raise Appeal per click - the compounding engine of the whole game.
Earned from play rather than clicks. The official quote: 'Earn Wins to ascend and mog more people'. Wins gate ascension, the mid-game progression step.
The official quote: 'Upgrade your hammer to Bonesmash and get even more Appeal'. Bonesmash is the only publicly named tier; other tiers are not yet documented, so this page updates as sources appear.
The two currencies buy different things: Appeal buys upgrade power, Wins buy ascensions. A common planning mistake is optimizing one while the other gates progress - check which one is limiting you before your next session.
Family games typically hand out boost multipliers and currency bundles through codes and milestones. None have been listed publicly for this game yet - the codes page holds the honest zero until a listing appears.
Wiki pages should point players toward the practical pages that explain what to claim, compare, build, or check next.